I am not one for New Year's Resolutions, but this year I vowed to get on the marketing bandwagon to promote my work and to focus on developing my portfolio in the area of surface pattern design.
Although I have been a professional Graphic Designer for 25+ years, and have degrees in both Graphic Design and Painting/Illustration, the area of surface pattern design is a bit of a "secret" field of design that I have just come across over the past few years. Not to be confused with textile design (although the two can/do overlap), from my experience, surface pattern design is not taught as a field of study in college, it's more or less an avenue for designers to explore on their own.
What is it - this mysterious yet intriguing field of surface pattern design? Basically, anything that has a pattern was once considered a blank canvas that needed a little POP to make it a viable, marketable product. Graphic Designers and Illustrators are the design elves that create the stripes, polka dots, florals, and everything else that make the items and products in our lives more colorful and fun.
Basic, common, decorative items that most people are familiar with might include: wallpaper, tablecloths, bedcovers, draperies, and shower curtains. Digging a little deeper, and looking a little closer, you will find that almost everything that we see or use every day has a bit of surface pattern design behind it: cell phone covers, laptop cases, coffee mugs, plates, placemats, dishcloths, pillows, blankets, lampshades, furniture fabric, area rugs, towels, sheets, and pillowcases.
Giftware and home décor markets have an endless amount of products to explore: wrapping paper, gift bags, journals, file folders, pencil holders, notebooks, stickers, ornaments, wall art, children's products — the list goes on!
So now that you know what it is, next up I will tell you how I came across surface pattern design, the steps I have taken, and where I am headed. To see some of my current works in progess, feel free to stop by my site at: www.tikiwahine.com