San Francisco Artifact Reviews "Below the Fold"

02/21/2014

I was hired to rebrand the dinner program for their annual golf tournament fundraising event. The previous layout had a cheerful, but stock illustration of a golf scene that felt a bit dated and generic. By switching the emphasis to the purpose of the event — the school children who were the ultimate recipients of the proceeds from the tournament, the focus was now on images of the children themselves, and their personal testimonials from their interaction with Junior Achievement's Finance Park program.

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